Sep 3, 2010 11:00am EDT
: so what kind of beer is that? >> it's guinness right now, but i think i'm going to switch and use a texas beer. it makes sense since it's the texas state fair. jenna: is will any secret to making really good fried beer? >> there is, but that's the trade secret part of it. [laughter] no sane person would ever put beer in a fryer. you just don't put beer in a fryer. jenna: go ahead, jon, try it. jon: i think it's technically illegal to drink a beer on television, but i guess you can eat one, right? jenna: we're in a new area. he's chewing. >> a completely new food category. jon: i can taste it. jenna: what do you think? jon: well, i like my beer cold. [laughter] jenna: i don't know if the fried beer is right for you if you like the cold stuff. mark, real quick, are you going to sell this? are you going to package it? what are you going to do with fried beer? >> it'll actually be at the state fair, and i think it's probably going to be five to an order, and after that i'm looking at doing wholesale and retail packaging. i've gotten a lot of interest across the u.s. as well as overseas.